Julia Nikhinson/For The Washington Post via Getty Images
Amid growing concern that AI can make it easier to spread misinformation, Microsoft is offering its services, including a digital watermark identifying AI content, to help crack down on deepfakes and enhance cybersecurity ahead of several worldwide elections.
In a blog post co-authored by Microsoft president Brad Smith and Microsoft’s corporate vice president, Technology for Fundamental Rights Teresa Hutson, the company said it will offer several services to protect election integrity, including the launch of a new tool that harnesses the Content Credentials watermarking system developed by the Coalition for Content Provenance Authenticity’s (C2PA). The goal of the service is to help candidates protect the use of their content and…