Logitech has launched a crowdfunding campaign for its latest webcam, the Logitech Reach. Prices range from a discounted $259 Black Friday deal to $399, with shipping expected in July 2024.
At first glance, it seems unusual to see a large brand like Logitech on Indiegogo, a platform normally associated with small startups that need the preorder money to put their projects into production. But Logitech said that the crowdfunding campaign would allow it to “gain invaluable insights into the use cases for Logitech Reach in various environments” when it announced its decision to use Indiegogo Enterprise when it first promoted the webcam in early September.
Indiegogo advertises that its Enterprise service is a way to “de-risk and accelerate…