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Hyundai is going all in on the most abundant element in the universe in the quest to reduce planet-heating emissions. The South Korean automaker announced that hydrogen will “play a prominent role” in the company’s efforts to go carbon neutral by 2050.
“Clean hydrogen should be for everyone, powering everything, and available everywhere,” Jay Chang, president and CEO of Hyundai Motor Company, said in a statement.
As the auto industry shifts to electric vehicles, a small but growing cohort of companies is also embracing hydrogen fuel cell technology as part of their plans to eliminate tailpipe emissions. Honda, Toyota, GM, and Hyundai have all detailed plans to manufacture fuel cell vehicles, both for individual and commercial uses.
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