Mainstream and TikTok fame collides. | Image: TikTok
TikTok is taking its viral sounds offline and hosting an in-person music festival in December, the company announced today. And of course, the entire thing will be livestreamed via TikTok Live.
The event, called TikTok In the Mix, will feature top artists like Cardi B, Anitta, Charlie Puth, and Niall Horan — as well as the lesser-known artists behind the soundtracks to hundreds of thousands of videos.
The company describes TikTok In the Mix as the For You page come to life, with performances, small business pop-ups, and “creator activations” happening at the event. The festival will take place in Mesa, Arizona on December 10th, and fans will be able to purchase presale tickets via the TikTok app on Friday.